Three years ago, Emre and I decided to build a company together. We met as freshmen at Yale and became close friends. After graduation, our careers took opposite paths — Emre went deep into machine learning, while I built mine in real estate. Nearly a decade later, those worlds converged.

AI had reached an inflection point. For the first time, we could imagine technology that didn't just make software better — it could actually do the work. The question wasn't whether AI could help real estate operators. It was whether it could run their operation the way they'd designed it, without asking them to change a thing.

That felt like the right problem.

The dirty secret nobody talks about

The best real estate operators build extraordinary businesses. They obsess over the details. They create playbooks, standards, and customer experiences that set them apart.

Then they grow. And that's when the operation starts fighting back.

I remember walking a property once with an operator who apologized three times during our conversation because his phone wouldn't stop ringing. Leads, staff, vendors. He was managing forty locations and felt every one of them. He hadn't built something fragile — he'd built something exceptional. But growth was making it harder to protect what made it great.

The systems and teams that worked at 10 properties begin to break at 50. Conversations slip through the cracks. Managers can't be everywhere at once. Leaders spend more time wondering whether their standards are actually being followed than deciding where to grow next.

Growth should feel like progress. Quietly, until it doesn't.

For decades, the industry's answer was: that's just how it works.

We didn't buy it.

What we built

Uniti is an AI workforce for operators who refuse to let growth break what they built.

It runs wherever operators already work — every channel, every use case, integrated with the 15+ property management systems and CRM platforms they already use. Under 30 seconds to every response. Executed according to the rules and playbook each operator sets, not ours.

We believe every real estate company should be able to define its playbook once and have AI execute it consistently across every property, every conversation, every workflow. Operators stay in control. The AI layer handles the execution.

When the repetitive work runs itself, operators get back time for the relationships, the exceptions, the moments that define the brand.

[Photo: product / dashboard screenshot]

What operators are seeing

Brian Cohen runs hundreds of Storage King USA locations. His team now handles 100% of their inbound calls through Uniti, and the staff that managed that volume can now focus more on the work that drives their business.

One VP of Operations at another location told us simply: "Within the first month it was closing rentals we'd never have captured after hours."

The outcomes have surprised even us. Lead-to-tour conversion tripled for a coworking customer. Eighty percent call containment across thousands of conversations. Eighty-two percent of rentals closed without human involvement.

One number still amazes me most: 94% of operators who deploy Uniti choose to stay. We've built everything else from earning that trust.

Move at one speed: full speed.

Why now

Today, we're announcing a $12M Series A led by Pathlight, with Mahdi Raza joining our board.

This round gives us the resources to move faster. On the team. On the engineering roadmap. On the go-to-market capabilities to reach more operators across the 10+ countries we're already working in.

The bet we made from day one: the operation should be the engine for growth, not the thing holding it back. Operators shouldn't have to choose between scaling fast and staying in control.

We built Uniti so they never have to.

Building with Emre for the last decade has been one of the great privileges of my life. And none of this happens without our team, and the operators who bet on us before any of this was obvious.

We built the engine. The rest is yours.

— Francesco
www.getuniti.com