How The Farm Added 8% to Its Conversion Rate

🚀 How The Farm Added 8 Percentage Points to Its Conversion Rate

URL Slug: /blog/farm-coworking-uniti-ai-case-study
Target Keywords: AI for coworking spaces, coworking lead conversion, AI sales agent testimonial, Uniti AI customer story
Meta Description: Discover how The Farm Coworking uses Uniti AI’s voice and messaging agents to boost lead conversions by 8%, while automating 24/7 engagement and follow-up.

INTRODUCTION

Coworking spaces thrive on speed and consistency—but what happens when leads reach out at 2 a.m. from across the world?

That was the challenge facing The Farm Coworking in New York City before they implemented Uniti AI’s voice and messaging agents. “We already had decent response times during business hours,” said co-founder Lucas Seyhun. “But now we’ve gone beyond that—Uniti gives us true 24/7 coverage.”

The result? An increase in conversion rates, revived “ghosted” leads, and a more scalable customer experience powered by AI.

THE CHALLENGE

Like many coworking operators, The Farm was managing inbound leads manually—typically responding within an hour or two during working hours. But global demand meant customers were reaching out at all hours, and many were slipping through the cracks.

“We always had a good response time from 9 to 5,” said Seyhun. “But now, Uniti responds instantly—even to overseas leads. That’s directly improving our lead-to-close ratio.”

HOW UNITI AI HELPED

Uniti AI gave The Farm more than automation—it gave them a full-fledged digital sales teammate.

“We use Uniti to follow up with ghosted leads,” Lucas shared. “AI doesn’t get tired or frustrated. It just keeps checking in—politely, consistently—and people actually come back.”

Their AI agent (nicknamed “Riley”) quickly learned the nuances of The Farm’s many offerings. And unlike human hires, Riley doesn’t need retraining—it remembers everything and gets smarter over time.

“You train it once, and it rarely makes the same mistake twice,” Lucas said. “Compared to hiring, training, and dealing with turnover? It’s not even close.”

RESULTS: 5–8% HIGHER CONVERSION ON AUTOMATED PRODUCTS

Since implementing Uniti AI, The Farm has seen a 5–8% lift in conversion rates across product lines where Riley is in charge of follow-up and qualification.

“The ROI speaks for itself,” said Seyhun. “But the real value is in speed, volume handling, and resurrecting leads we would’ve written off.”

Their sales team now collaborates with Riley by flagging edge-case errors, reviewing weekly, and retraining when necessary—creating a simple but powerful feedback loop.

ONBOARDING & SUPPORT EXPERIENCE

Lucas described the onboarding process as smooth, intuitive, and backed by a highly responsive team.

“From the founders to the support staff, the Unity team is all in. It’s not like downloading software and figuring it out on your own. They’re there to help—and the platform is simple enough that you’ll probably get it in 30 minutes.”

Whether you’re tech-savvy or not, Uniti’s dashboard and CRM integrations are built to fit seamlessly into your day-to-day operations.

WOULD HE RECOMMEND IT?

“Absolutely,” said Lucas. “Any company that depends on lead generation—whether it's coworking, real estate, mortgage, finance, or events—can benefit from Uniti.”

He emphasized starting small, then expanding:

“Think of it like a new hire. Start by training AI on one product, let it learn, and then scale it across your business. The best part? You never have to repeat yourself.”

LOOKING AHEAD

Lucas sees AI becoming more than an assistant—it’s on its way to being a VP of Sales.

“Unlike a human, it gets smarter with time. Its IQ increases. That’s why I’d hire it again in a second.”